Sunday, February 22, 2015

Apple is NOT building an electric car...

With so many rumors that Apple is building an electric car, with some sites stating that production will begin in 2020. I thought I would share my insight on what Apple is actually doing.


Apple is a GIANT computer company. Incidentally since Jan of 2007 they are no longer a giant computer company but a giant electronics company as of that time they dropped the "computer" from their name and are now known as Apple, Inc. So now they are simply a giant consumer electronics company.
Now what would a consumer electronics company know about being an automobile manufacture? they wouldn't. It's in my honest opinion that they are actually setting the stage for either a more robust carplay or siri in-car experience. Or something even more daring and building their own dash system.
We all know that Apple is all encompassing. They research and test relentlessly to make sure that as consumers we get the best experience out of their devices. In order to do that they must take all avenues of approach. I believe that they have retro-fitted a vehicle with sensors, cameras and the like and to have all that raw data and information to be sent to a new app or possibly built in car infotainment system to be either sold as an OEM to car manufacturers or as a aftermarket system to be sold to consumers to be installed. As well as beefing up the in-car experience of their carplay and siri integration.

I have now insight on this matter, this is just my educated guess as to what is really going on at Apple HQ.

It would make no sense for Apple to build an electric car, but it does make a ton more sense for apple to retrofit a car with tons of sensors and cameras to beef up their siri integration with carplay to provide better directions analysis on driving and even their own version of a in dash infotainment center to provide you with all the information you need about your vehicle and surroundings.


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